Production
We managed comprehensive campaign production, from community-driven casting—sourcing real local fans in Las Vegas—to on-site "day of" coordination on multiple locations throughout the multi day shoot, including the iconic stadium. Our post-production workflow seamlessly delivered a versatile suite of omnichannel brand assets, ensuring consistency across local television, digital channels, and massive in-stadium displays.
Photography
The photography strategy centered on capturing candid, authentic lifestyle imagerywith real fans rather than professional models. This approach delivered a raw, human energy that defined the Raiders' visual identity, moving away from a polished aesthetic to build a deeper, more trustworthy connection with the consumer base.
Video
We produced high-energy video content with the goal of creating powerful, shareable social and broadcast assets. The video production captured true Raider Nation passion, resulting in a comprehensive digital spot optimized for everything from mobile screens to massive, high-resolution in-stadium game day presentations.
