Barton Perreia Autumn Winter 2025 Campaign

Our creative direction focused on a high-end brand identity evolution, anchoring the project in the "effortless California lifestyle" that defines the Barton Perreira aesthetic. By using architectural storytelling as our foundation, we established a sophisticated visual language that bridges luxury heritage with a modern, candid energy.

Our creative direction focused on a high-end brand identity evolution, anchoring the project in the "effortless California lifestyle" that defines the Barton Perreira aesthetic. By using architectural storytelling as our foundation, we established a sophisticated visual language that bridges luxury heritage with a modern, candid energy.

Production

We managed the end-to-end campaign production, from casting that represented a diverse range of modern perspectives to "day of" coordination at an iconic Hollywood Hills location. Our post-production workflow was designed for scalability, transforming raw content into a refined suite of omnichannel brand assets tailored for both high-impact retail and digital-first platforms.

Photography

The photography strategy centered on merging striking structural visuals with candid lifestyle imagery to capture the brand's "human" side. We utilized a hybrid film and digital approach to create a clean, minimalist studio feel that feels both grounded in nature and elevated by the iconic architecture of the backdrop.

Video

Our video production focused on delivering short-form cinematic content that balanced sophisticated brand storytelling with a playful, nuanced tone. Every frame was meticulously composed to ensure the video assets would pop on digital screens, providing a high-level, desirable creative for all social and broadcast channels.

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