Barton Perreira Autumn Winter 2024

We established a sophisticated visual identity by leveraging the raw textures and natural palettes of a world-class architectural masterpiece. Our direction bridged the gap between structural avant-garde design and high-fashion elegance, ensuring the brand storytelling felt both grounded in history and forward-thinking.

We established a sophisticated visual identity by leveraging the raw textures and natural palettes of a world-class architectural masterpiece. Our direction bridged the gap between structural avant-garde design and high-fashion elegance, ensuring the brand storytelling felt both grounded in history and forward-thinking.

Production

Our comprehensive production management ensured seamless execution from concept to delivery, managing a diverse creative team while coordinating all "day of" logistics at a high-value architectural location. We transformed raw content into a versatile suite of omnichannel brand assets, ensuring a consistent visual identity across all digital and retail touchpoints while maintaining our premium visual tone.

Photography

The photography strategy utilized the home’s striking concrete structures as a canvas to create a clean, fashionable aesthetic. By focusing on the interplay between light and the building’s raw textures, we captured distinctive brand imagery that highlights the collection’s elegance with an effortless, "human" touch.

Video

We produced high-end cinematic video cuts that leaned into the avant-garde spirit of the location. Our video team focused on capturing the site's unique movement and depth, delivering premium motion assets that ensure the brand’s visual narrative remains groundbreaking and consistent across all digital touchpoints.

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