Auburn Row

To capture the brand’s minimalist soul, we utilized a hybrid analog and digital photography approach, blending the precision of modern tech with the natural grain of film. This technique added an intentional depth and "human" texture to the skincare product visuals, ensuring every frame felt editorial yet approachable for a digital-first audience.

To capture the brand’s minimalist soul, we utilized a hybrid analog and digital photography approach, blending the precision of modern tech with the natural grain of film. This technique added an intentional depth and "human" texture to the skincare product visuals, ensuring every frame felt editorial yet approachable for a digital-first audience.

Photography

We led a streamlined studio production focused on a high-impact, minimalist aesthetic designed specifically to pop on mobile and social screens. By meticulously planning an omnichannel shot list, we maximized efficiency to deliver a versatile suite of clean, "effortless" assets.

Production

We led a streamlined studio production focused on a high-impact, minimalist aesthetic designed specifically to pop on mobile and social screens. By meticulously planning an omnichannel shot list, we maximized efficiency to deliver a versatile suite of clean, "effortless" assets.

Casting

Our inclusive casting strategy was central to the brand’s identity, as we sourced a diverse group of talent that authentically represented all skin tones. By focusing on "real" people rather than just traditional models, we ensured the final campaign imagery resonated with a modern consumer base that values transparency and genuine representation.

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